This is a compensated review by BlogHer and Loft.
When I was asked by BlogHer to participate in the LOFT Shopping Party event, I was just a bit TOTALLY ECSTATIC. As a long time lover of LOFT, I cannot really think of a better way to “work” on a Saturday than spending some time shopping at one of my favorite stores. So what did BlogHer ask me to do? Pretty simple (and amazing), go to LOFT, work with a stylist, create three purposeful looks, and spend a $200 (!!) gift card!
When I arrived, I must admit that I was a tad apprehensive about the task at hand. While I do have full confidence in my ability to shop, which surprises none of you who read this blog regularly, working with a stylist made me a bit nervous. I know my style and what I think works for me, but having a stylist around, and being followed by a professional photographer? Felt a bit like being graded on my shopping!
I need not worry, as the stylist on hand was great, and well, he liked my ideas too! Nothing pleased me more than when I came out of my dressing room in a look that I had styled and the stylist exclaimed “Look at her- she doesn’t even need me!”
The great thing about shopping at LOFT is that the layout of the store makes it easy for anyone, even those who might feel stylistically challenged, to pick out a fantastic ensemble. Why is that? Well, for starters, the store is arranged in a most intuitive manner. Everything in similar color palettes and manner of dress are kept together in areas throughout the store. Workwear in one section, casual gear in another, the fantastic lounge collection in a grouping. . . it’s all pretty foolproof. And if that were not enough, there are outfits arranged throughout the store to give you great ideas on how to create new looks. Even though I feel confident in my ability to put together a look, I don’t always think of adding accessories like belts or scarves and having it all right there in one section really encourages creativity!
My other favorite thing about shopping at LOFT is how versatile everything is! The jacket I picked up for my office look will work great with jeans on the weekends. The cardigan I paired with the work dress with look fabulous paired with a party frock. The sweater I bought to wear with jeans will go great underneath a suit. All of the pieces really do work well together and are designed and arranged to encourage us as shoppers to rethink how we buy and how to repurpose pieces in ways that didn’t occur to us before.
One last thing before I get to the looks I created- LOFT did a fantastic job setting up this shopping party- brownie bites, Izze fizzy drinks, chocolate cookies and a super attentive staff (and not just to my fellow bloggers and myself- to everyone in store!)? Yes please!
On to the challenge!
My task was to create three looks: “Look Pretty At Every Party,” “Perfect Desk-To-Dinner Look,” and “Have A Perfectly Casual Holiday.” Here’s what we came up with!
I love this color palette, and I love the versatility of this look. With heels and shimmery jewels? Perfect for a dressy event. With tights and flats? Great for a casual fete.
For “Desk-To-Dinner?” A beautiful, versatile
cotton ruffle trim jacket ($89.50) paired with a gorgeous hued dress, the perfect shade for winter months. The dress was on sale (for $19.99!), and no longer available online, but try
this dress for a similar look (which I saw on a fellow shopper and is completely adorable in person).
Shown here sans jacket and plus my WHITE WHITE arms.
I’m proud to say I created this look, and then found that the stylist had created it for me as well. Great minds! Fans of my Outfit of the Day Blog know about my lust for jackets and this one has quickly moved to the top of my favorites list. My gift card was definitely used for this one!
And lastly, for “Perfect Casual Holiday,” the stylist paired the most flattering pair of jeans I have tried on in ages, the
Modern Boot Leg ($59.50) with a sweater snagged a few weeks ago as a gift for someone in my family, the
Ruched Cotton Pullover ($49.50) and a wide belt:
This is probably not a look I would have tried on my own, but I think it works!
And now on to the fun part! A chance to win a $200 LOFT gift card! All you have to do is vote for your favorite LOFT holiday look for yours truly, and you are entered to win. So which look is your fave? Leave a comment indicating look #1, #2 or #3!
Here are the rules:
The contest will begin at 12/10/2009 and will end 12/25/2009. Make sure that the e-mail address you leave is correct so that you can be contacted!
- No duplicate comments (unless you are linking to a post written about this contest).
- You may receive an additional entry by blogging about this contest and leaving a link in the comments.
- This giveaway is open to US Residents aged 18 and older
- Winners will be selected via random draw, and will notified by e-mail.
- You have 48 hours to get back to me, otherwise a new winner will be selected.
- Please see the official rules here.
- Want more info? See the official site here.
Happy voting and happy shopping from LOFT! And to get started, here is a great
20% off coupon for you to print!